Brand Identity
Good Get Productions
Good Get Productions is a comedy podcasting company built on a playful, clever, and approachable brand identity.
The design direction for their brand launch focused on capturing the humor and heart of Good Get while ensuring the identity could flex across digital, print, and merchandise. The visual system pairs bold, high-contrast type with a vibrant color palette, creating a dynamic brand world that feels as fresh and quick-witted as the content itself.
Wordmark & Secondary Logos
Logo Lockup
The Good Get logo brings the brand’s voice to life through a hand-drawn thumb mark, expressive letterforms, and a punchy starburst. It’s full of movement and personality, imperfect in the best way, capturing the spontaneous, human energy that defines Good Get’s creative spirit.
Typography
Good Get’s typography system balances personality and polish. Moche delivers punchy, animated headlines that match the brand’s sense of humor, while Futura PT offers clarity and structure with its clean, geometric forms. Together, they keep the identity bold, modern, and unmistakably Good Get.
Color Palette
The color palette reflects the brand’s variety and verve—bright, eclectic hues inspired by the many voices and moods within the podcasting world. Each color feels charged with energy and warmth, giving the brand an expressive toolkit that’s as dynamic as its content.
Expanding the Brand System
The expanded Good Get brand system builds on the idea of human connection at the core of the company’s creative work. Each arm of the brand is represented by a different body part—a thumbs up for Productions, an eye for Studios, and an ear for Podcasts—forming a visual metaphor for the senses that drive storytelling and collaboration. Together, these icons create a flexible, system that grows with the brand, capturing its humor and warmth.
