Client
Hotel Bowness
Brief
Hotel Bowness is a boutique hotel constructed in the remains of historic New Slains Castle in Scotland. The goal of this new identity was to weave a narrative that bridges tradition with contemporary allure. Embracing the castle's historical significance, the visual elements aim to retain the essence of its original structure while infusing a modern, serene energy.
Logo
In crafting the logo for Hotel Bowness, the aim was to harmonize tradition and modernity. This led to the intentional pairing of Brokenscript, a gothic font, with the sleek sans-serif, Fira Sans, creating a design dynamic that resonates with historical charm and contemporary flair.
Beyond the visual design choices, a pivotal emphasis was placed on crafting a flexible design system that would ensure the logo would seamlessly adapt and extend across diverse branding applications, offering versatility and consistency as Hotel Bowness continues to evolve its visual identity.
